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WordPress Performance Optimization

Better page speed and shorter loading times for WordPress.

Better rankings in Google, lower bounce rate and improved conversion rate

The world is fast-paced, and this is not only true for our everyday lives. Visitors and customers expect fast access to information, services, and products. It does not matter whether your users are enjoying high-speed internet at home or have to make do with bad reception on the subway. They expect a lightning fast experience.

Websites and online services must be quickly accessible under all conditions, whether good or bad.

Google rewards fast websites with a better ranking.
It made performance an essential factor of its ranking years ago, actually creating its own indicator, Google Pagespeed.

A WordPress performance optimization, however, does not only bring advantages for SEO. The loading time of a website has a direct influence on the conversion rate. The longer a website takes to load, the lower the conversion.

If a website takes longer than three seconds to load, more than 40% of visitors will drop out immediately. Each additional second that visitors have to wait reduces the conversion rate by an extra seven percent.

An impressive example: An additional second of loading time for the Amazon website would cost the company over 1.3 billion dollars a year in lost revenue. The revenue / conversion losses would increase disproportionately to each additional second of loading time.

Optimization Strategies for WordPress

A brief explanation of some of the optimization methods we use for WordPress optimization.
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Caching

Caching means two things: (1) the static storage and delivery of dynamically generated content, for example, to optimize the so-called time-to-first byte. (2) The storage of static resources in the local browser cache of the user.

Cache Preloading

Cache preloading generates dynamic content in advance and stores it as static files in the cache. That reduces the load on the database and server. Furthermore, the preload assists in ensuring that visitors do not have to generate the cache with their call—Cache preloading speeds up the loading time.

Combing & Compressing

Combing describes the process in which several files of the same type, for example, CSS or JavaScript files, get merged. That reduces the number of files that have to be loaded.

Lazy Loading

Lazy loading describes a process in which, for example, images and dynamic content such as videos get loaded delayed—the content does not get loaded with the page. Only once the visitor scrolls down to the corresponding content, it gets loaded. That saves traffic costs and loading time for the user because she only has to load the active view.

Defer & Async Loading

Defer & Async Loading for JavaScripts means that the scripts are loaded without blocking the rendering of the page. The scripts get loaded asynchronously to the other content and are later executed. The visitor can see and use the page faster.

Image Optimization

We can optimize most images on a website by 40-90% without negatively affecting the quality. This so-called lossless compression should be applied to all images.

WordPress Speed optimization

In case of an emergency, we are quickly there for you.

Do you have acute problems with your WordPress website? No problem, in case of an emergency we are at your side and will help you to fix any errors or problems.

We can help you with these common issues:

  • Optimization of Images
  • Page Caching
  • Lazy Loading for Images and Videos
  • Above-The-Fold Optimization
  • Compressing & Deflate
  • Combing & Minifying
  • Reduction of HTTP Requests
  • Defer JS Loading
  • Optimization of Browser Caching
  • Google Fonts Optimization
  • Cache Preloading
  • CDN Integration
  • And Much More

Which data and information are required?

Collect all the details you think have contributed to the current issue. What actions, work, or changes preceded the error? Provide screenshots of errors and error messages.

The more you share with us, the faster and more effectively we can help you.

Alongside the error details, we also need the access details to your website. That includes WordPress Administrator access as well as FTP data. In some cases, we may also need access to your web host.

Process: What to do next?

WordPress First Aid: As in any emergency, keep calm.

Collect all information as described above. Then contact us using the form on the right. After submitting the form, you will receive separate emergency contact information where you can reach us outside our typical office hours.

 


Other Services Quote

Support & Assistance

The best software, website or
custom solution is incomplete without the right service & support. We are
always here for you.

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Marketing

Get started with us! We take care of your online Marketing and SEO strategy as well as the corresponding implementation.

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Responsive Web Design

On request, we optimize your website using Responsive Web Design (RWD) techniques for all end devices such as iPhone, iPad and Android devices.

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Website Content

If you maintain a blog, we will regularly send you a new post on a current topic. You do not have to worry about anything.

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What does WordPress Speed optimize cost?

Exact costs are difficult to predict without concrete details. As soon as you have sent us all the relevant data via the form, we will get in touch with you.

You will receive an initial cost estimate from us as well as further details on the process.

If you are interested in WordPress maintenance support for WordPress, please visit the linked pages.outside our typical office hours.

Information

Please, try to give us as much information as possible. You can, of course, ignore superfluous or not applicable fields.

Do you need further information? Then visit our agency subpages and service portfolio. You can find price estimates on a dedicated page: Prices / Costs.

Should any questions arise during the project planning process, please do not hesitate to contact us:


Contact Details
E-mail: info@fixwebsiteissues.com
Phone: (+1) 832-736-7335


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